Local Gallery and Boutique Secession Art & Design Struggles to Stay in the Bernal Neighborhood, and Wins
For Immediate Release
Media Inquiries: Danielle Smith
daniellesmithPR@gmail.com | 415-860-0767
Opening: January 2015
3235 Mission Street, San Francisco, CA 94110
December 12, 2014, San Francisco, CA—Secession Art & Design is pleased to announce its relocation to 3235 Mission Street. The gallery and boutique located in Bernal Heights sells and exhibits work from more than 50 local Bay Area artists and designers. Secession Art & Design will reopen the doors of its new location in January with its first exhibition and grand opening on February 6, 2015 from 6:30-9:30pm.
After seven years of operating at 3361 Mission Street, Secession Art & Design’s commercial lease was not renewed. In the current state of the San Francisco economy, with outlandish rents and all odds stacked against her, Secession Art & Design owner Eden Stein didn’t know what the future held. Through sheer will, powerful persuasion and the help of her community, Stein will open Secession Art and Design’s new location at 3235 Mission Street in January 2015.
Four-time award winner of the San Francisco Bay Guardian’s “Best Art Gallery” award, Secession Art & Design is a hip little enclave of art, fashion and handmade gifts. Despite its success, it’s still a mom-and-pop operation, with a neighborhood clientele that it relies upon. It came as a shock to Stein when her commercial lease was not renewed after seven years of responsible tenancy and great business. A third generation small business owner, Stein was determined not to become a casualty of San Francisco’s shifting business climate. Stein knew she wanted to stay within the Bernal neighborhood to maintain her client base while continuing to grow.
Luckily, she found 3235 Mission Street, and began the process of convincing her potential new landlord that it was worth taking a risk on her alternative retail space. Stein called upon her Bernal neighbors to rally for her to stay in the neighborhood. Letters were written, support was shown and the age-old strategy of simple persuasion was put into place.
The determined entrepreneur made the argument to real estate agents, bank loan officers and her landlord that the arts are fundamental to the health of a community, and that investing in a small business that promotes the careers of local artists and designers is a worthwhile endeavor.
In a letter to Stein’s landlord, colleague Erin Archuleta of ICHI Sushi + Ni Bar, President of the Mission Bernal Business Association (Stein is its Vice President), addresses the communal aspect that small business can provide and the importance of keeping Secession Art & Design in the neighborhood:
Providing a space for residents and neighbors to convene and take in local and national art, as well as providing a retail outlet for neighbors to celebrate births, anniversaries, Mother’s and Father’s days, Eden and Secession is our neighborhood’s sole opportunity for retail and gift buying. To lose this would mean an enormous void would hit the walkability and enjoyment of our retail corridor.
It was a long shot, but Stein won, and with this win comes a boost for the San Francisco arts community as well.
As of January 2015, Stein will continue her life’s work in a new and improved location with approximately 600 more square feet, superior light and more foot traffic. The entire back of the space will become an art gallery with a revolving exhibition program of six shows per year, and the front will be a showroom for art, local fashion and jewelry designers. The studio of fine artist Heather Robinson will be on site, allowing visitors a close encounter with the creative process. Stein will also conduct her art consulting business within the new space.
Each year, Eden Stein opens her store on Christmas Eve and serves whiskey and chocolate. This year, Stein will carry on the tradition for her last day of business at the old location.
Secession Art & Design will reopen in January 2015 at 3235 Mission Street.
About the Gallery
Secession Art & Design opened its Bernal Heights location in August of 2007, and has since grown to represent over 50 independent artists and designers. The retail location is a gallery, boutique, and workspace combined, creating an untraditional storefront that allows customers to experience curated shows by owner, Eden Stein, and see the process of art and jewelry being made in-house by Heather Robinson and Colleen Mauer. In 2010, 2012, 2013 and 2014 Secession was awarded Best Art Gallery by San Francisco Bay Guardian readers, for continuing to push the envelope in exhibitions and wearable art.
Gallery Contact: Eden Stein | 415-279-3058 | email@example.com